Why
Odd
Projects

What is
Measured
Gets Managed

Why
Odd
Projects

What is
Measured
Gets Managed

Our
Services


We specialize in helping brands quickly test, iterate, and learn with their marketing mix. Case studies and testimonials only tell part of the story, so see how we actually think

.

We have a streamlined process we follow for every project:


Identify Goals + KPIs

We work with your team to cleanly identify the business objectives or KPIs you are looking to accomplish.



Develop Testing Roadmap

We pull from a wealth of client and industry experience to outline an approach to the business challenge at hand. In some cases, it's testing a new channel. In others, it's a roadmap of opportunities prioritized by impact. In both cases - it's quick, measurable tests that can be up and running within 72 hours.



Execute & Iterate

We get in market fast and learn faster. A typical test is live the week that it was approved. Once live, we're always looking for ways to cut a loss quickly and iterate and improve on wins.